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<title>iFood - digital communications agency</title>
<link>http://www.ifood.be/site_2010/</link>
<description>iFood is a passionate and motivated team of experienced professionals delivering digital services. As a watchdog for new trends. technologies and solutions, we are able to offer our clients the best tools available to enable them to capture their customers by delivering to them a consistent online experience.</description> 
<language>en</language><copyright>iFood 2010</copyright>
<image>
<title>iFood</title> 
<url>http://www.ifood.be/site_2010/img/logo_small.jpg</url>
<link>http://www.ifood.be/site_2010/</link>
</image>
<pubDate>Wed, 28 Jul 2010 13:56:17 +0100</pubDate>
<item>
<title><![CDATA[Fly for Dublin with Jameson]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=128</link>
<guid>http://www.ifood.be/site_2010/project.php?id=128</guid>
<pubDate>Fri, 07 May 2010 00:00:00 +0100</pubDate>
<description><![CDATA[With Troy agency, iFood developed a contest where participants are asked to create a fictional airplane and to invite 4 friends to join them in their adventure. Everyone is a potential winner of a free trip to Dublin. The campaign was promoted through the Boomerang and Vespasius network with a presence on Facebook.]]></description>
</item>
<item>
<title><![CDATA[Simplification administrative]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=127</link>
<guid>http://www.ifood.be/site_2010/project.php?id=127</guid>
<pubDate>Wed, 07 Apr 2010 00:00:00 +0100</pubDate>
<description><![CDATA[The Brussels Regional Government, by initiative of its minister, Bruno de Lille, has launched a website where its citizens, localized companies and institutions can communicate specific problems on administrative issues.

iFood has been asked to take care of the global campaign image as well as the development of the website collecting the complaints, advices and suggestions.
]]></description>
</item>
<item>
<title><![CDATA[Modern smart expo]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=122</link>
<guid>http://www.ifood.be/site_2010/project.php?id=122</guid>
<pubDate>Thu, 31 Dec 2009 00:00:00 +0100</pubDate>
<description><![CDATA[With Troy agency, iFood created a website inviting visitors to share online their creative talents inspired by the SMART car brand.  Participants can upload and post their work which will be "on show" in the gallery.]]></description>
</item>
<item>
<title><![CDATA[JB]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=125</link>
<guid>http://www.ifood.be/site_2010/project.php?id=125</guid>
<pubDate>Thu, 31 Dec 2009 00:00:00 +0100</pubDate>
<description><![CDATA[One of the best ways to launch a party was certainly to participate at the J&B contest, those banners redirected the surfer to "win a party"-contest. The first prize was the organization of a party all-inclusive.]]></description>
</item>
<item>
<title><![CDATA[Nike]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=126</link>
<guid>http://www.ifood.be/site_2010/project.php?id=126</guid>
<pubDate>Thu, 31 Dec 2009 00:00:00 +0100</pubDate>
<description><![CDATA[We had to relook multiple Belgian sites with the existing branding of Nike Football, create a global visual using all the space we could. ]]></description>
</item>
<item>
<title><![CDATA[We are the stib]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=123</link>
<guid>http://www.ifood.be/site_2010/project.php?id=123</guid>
<pubDate>Mon, 30 Nov 2009 00:00:00 +0100</pubDate>
<description><![CDATA[In collaboration with EURO RSCG - 4D. We developed this flash site to promote a picture exhibition organized by the STIB, the look was taken from the Brussels subways map.]]></description>
</item>
<item>
<title><![CDATA[Ma fiat sans attendre]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=124</link>
<guid>http://www.ifood.be/site_2010/project.php?id=124</guid>
<pubDate>Mon, 30 Nov 2009 00:00:00 +0100</pubDate>
<description><![CDATA[iFood was asked by FIAT Group to create a car clearance website. We developed a customized online platform which can easily adapt to and manage any car model or even other brands in the FIAT Group.]]></description>
</item>
<item>
<title><![CDATA[Jameson Was Here]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=121</link>
<guid>http://www.ifood.be/site_2010/project.php?id=121</guid>
<pubDate>Wed, 30 Sep 2009 00:00:00 +0100</pubDate>
<description><![CDATA[Together with Troy agency, iFood developed a website assembling all Jameson street marketing campaigns Troy agency has in its portfolio.

The website allows people who have been in contact with these activities to meet eachother, to visit picture galleries, to enroll in the Jameson database, to participate in contests or to use a "red hair configurator" which allows them to tag themselves in the Jameson colors.
A Facebook fanpage was created as to allow Jameson to be in contact with its prospects thus maintaining  brand awareness but  also to handle past, current and future events, all nicely flavoured with spicy pictures of Jolene, the brand's ambassador.]]></description>
</item>
<item>
<title><![CDATA[Alfa MiTo Experience]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=120</link>
<guid>http://www.ifood.be/site_2010/project.php?id=120</guid>
<pubDate>Mon, 31 Aug 2009 00:00:00 +0100</pubDate>
<description><![CDATA[iFood realised a website for Alfa Romeo to promote the Martin Solveig "C'est la vie" Party II. The site uses various invitation technologies, such as facebook, and also the facebook connect feature which lets you see your own pictures in the site movie.]]></description>
</item>
<item>
<title><![CDATA[Peugeot 3008]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=118</link>
<guid>http://www.ifood.be/site_2010/project.php?id=118</guid>
<pubDate>Tue, 30 Jun 2009 00:00:00 +0100</pubDate>
<description><![CDATA[For EURO RSCG - 4D we developed an entertaining game starring the innovative Grid Control on the new Peugeot 3008.]]></description>
</item>
<item>
<title><![CDATA[MOGA]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=119</link>
<guid>http://www.ifood.be/site_2010/project.php?id=119</guid>
<pubDate>Tue, 30 Jun 2009 00:00:00 +0100</pubDate>
<description><![CDATA[The MO-GA® Memory Jewel is an elegant cylindrical pendant, handcrafted from .925 sterling silver. It is used to hold objects of emotional or sentimental value.

iFood developed the collection's website as well as the e-shop, allowing you to customize your own pendant, based on existing models.]]></description>
</item>
<item>
<title><![CDATA[Smoke Stop shop]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=115</link>
<guid>http://www.ifood.be/site_2010/project.php?id=115</guid>
<pubDate>Sun, 31 May 2009 00:00:00 +0100</pubDate>
<description><![CDATA[For a major global pharmaceutical company, iFood developed this online viral marketing project for Hungary, named www.smokestop-shop.com

Email recipients receive a request from the Shop to trick a smoking friend by asking them to deliver a delirious fake ?I?ll help you stop smoking?-message, with a DIY video included in the message. Go have a fun look.

In collaboration with EmailVision]]></description>
</item>
<item>
<title><![CDATA[iFood 2009]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=129</link>
<guid>http://www.ifood.be/site_2010/project.php?id=129</guid>
<pubDate>Fri, 08 May 2009 16:47:56 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[DH - Streaker]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=112</link>
<guid>http://www.ifood.be/site_2010/project.php?id=112</guid>
<pubDate>Tue, 31 Mar 2009 00:00:00 +0100</pubDate>
<description><![CDATA[For La Dernière Heure, iFood developed an online viral marketing campaign wherein email recipients were invited to trick a friend or colleague by letting them be a naked streaker on a soccerfield.
Participants have to upload their friend's picture into the streaker environment iFood created, and send the whole gimmick to their friend by email. The more friend you forwarded the viral to, the more chance you had winning a great incentive.

<br>In collaboration with EmailVision]]></description>
</item>
<item>
<title><![CDATA[Lacoste]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=109</link>
<guid>http://www.ifood.be/site_2010/project.php?id=109</guid>
<pubDate>Sat, 31 Jan 2009 00:00:00 +0100</pubDate>
<description><![CDATA[Bannering campaign and Lacoste skinning of the Skyrock website, and this for the Lacoste perfume, Love of Pink]]></description>
</item>
<item>
<title><![CDATA[Spreadlove]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=110</link>
<guid>http://www.ifood.be/site_2010/project.php?id=110</guid>
<pubDate>Sat, 31 Jan 2009 00:00:00 +0100</pubDate>
<description><![CDATA[With this little gift, iFood wishes a nice Valentine's Day to its clients and partners. This gimmick can be used by everyone to spread their love around.<br />
Write your love message in the air and have a small airplane draw it in the clouds...]]></description>
</item>
<item>
<title><![CDATA[Alfa Romeo Webstore]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=105</link>
<guid>http://www.ifood.be/site_2010/project.php?id=105</guid>
<pubDate>Wed, 31 Dec 2008 00:00:00 +0100</pubDate>
<description><![CDATA[To strengthen Alfa Romeo's online brand presence during the 2009 Brussels' motorshow,  iFood developed an online showroom, where visitors can discover their Alfa Romeo dream car and receive special offers]]></description>
</item>
<item>
<title><![CDATA[SNCB Love Tree]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=107</link>
<guid>http://www.ifood.be/site_2010/project.php?id=107</guid>
<pubDate>Wed, 31 Dec 2008 00:00:00 +0100</pubDate>
<description><![CDATA[For EURO RSCG we developed for Valentine's Day, Belgian railways organized something special for its travelers, together with a special offer.
Driven to www.lovetree.be by a media campaign, visitors could engrave their message on a tree bark and send it to their loved ones.
Spare a tree !]]></description>
</item>
<item>
<title><![CDATA[WFA Brazil]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=102</link>
<guid>http://www.ifood.be/site_2010/project.php?id=102</guid>
<pubDate>Sun, 30 Nov 2008 00:00:00 +0100</pubDate>
<description><![CDATA[iFood developed a website for an event hosted in Brazil, organised by the World Federation of Advertisers]]></description>
</item>
<item>
<title><![CDATA[Guitar Hero World Tour Avatar creator]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=103</link>
<guid>http://www.ifood.be/site_2010/project.php?id=103</guid>
<pubDate>Fri, 31 Oct 2008 00:00:00 +0100</pubDate>
<description><![CDATA[For the launch of the Guitar Hero World Tour game, iFood was asked by Activision Blizzard to develop and produce a viral application in a flash environment. This application was then to be integrated in a web environment but also in various online social networking environments like netlog.be and hyves.nl.
In a few clicks (sending in his/her portrait, adjusting and choosing his/her Guitar Hero), the participant can create and "live" his favourite Guitar Hero. ]]></description>
</item>
<item>
<title><![CDATA[Call of Duty - World at War]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=101</link>
<guid>http://www.ifood.be/site_2010/project.php?id=101</guid>
<pubDate>Tue, 30 Sep 2008 00:00:00 +0100</pubDate>
<description><![CDATA[This bannering campaign was developed for the new Call of Duty game. It uses original footage of the game.]]></description>
</item>
<item>
<title><![CDATA[CIA - Cardboard & Printing Brussels]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=116</link>
<guid>http://www.ifood.be/site_2010/project.php?id=116</guid>
<pubDate>Thu, 31 Jul 2008 00:00:00 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[SNCB Go Pass Video]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=83</link>
<guid>http://www.ifood.be/site_2010/project.php?id=83</guid>
<pubDate>Mon, 30 Jun 2008 00:00:00 +0100</pubDate>
<description><![CDATA[In collaboration with EURO RSCG.]]></description>
</item>
<item>
<title><![CDATA[WFA Blueprint]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=67</link>
<guid>http://www.ifood.be/site_2010/project.php?id=67</guid>
<pubDate>Sat, 31 May 2008 00:00:00 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[Nike football]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=17</link>
<guid>http://www.ifood.be/site_2010/project.php?id=17</guid>
<pubDate>Wed, 30 Apr 2008 00:00:00 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[Boostup]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=79</link>
<guid>http://www.ifood.be/site_2010/project.php?id=79</guid>
<pubDate>Wed, 30 Apr 2008 00:00:00 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[Pop Solutions]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=51</link>
<guid>http://www.ifood.be/site_2010/project.php?id=51</guid>
<pubDate>Wed, 30 Apr 2008 00:00:00 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[Baobab Collection]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=55</link>
<guid>http://www.ifood.be/site_2010/project.php?id=55</guid>
<pubDate>Mon, 31 Mar 2008 00:00:00 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[DG environnement 2008]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=49</link>
<guid>http://www.ifood.be/site_2010/project.php?id=49</guid>
<pubDate>Mon, 31 Dec 2007 00:00:00 +0100</pubDate>
<description><![CDATA[In collaboration with Mostra.]]></description>
</item>
<item>
<title><![CDATA[Cafe et Santé]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=56</link>
<guid>http://www.ifood.be/site_2010/project.php?id=56</guid>
<pubDate>Wed, 31 Oct 2007 00:00:00 +0100</pubDate>
<description><![CDATA[In collaboration with EURO RSCG.]]></description>
</item>
<item>
<title><![CDATA[Guitar hero 3 game]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=65</link>
<guid>http://www.ifood.be/site_2010/project.php?id=65</guid>
<pubDate>Tue, 31 Jul 2007 00:00:00 +0100</pubDate>
<description><![CDATA[For the launch of the brand new Guitar Hero 3 game, iFood was asked to create a promotional webgame.

The aim of the original console game is to play precisely the notes of some well-known songs by using a guitar-replica controller.
This original concept and gameplay makes Guitar Hero 3 a very addictive game.
]]></description>
</item>
<item>
<title><![CDATA[Actimel]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=81</link>
<guid>http://www.ifood.be/site_2010/project.php?id=81</guid>
<pubDate>Thu, 31 May 2007 00:00:00 +0100</pubDate>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[DG environnement 2007]]></title>
<link>http://www.ifood.be/site_2010/project.php?id=48</link>
<guid>http://www.ifood.be/site_2010/project.php?id=48</guid>
<pubDate>Wed, 31 Jan 2007 00:00:00 +0100</pubDate>
<description><![CDATA[In collaboration with Mostra.]]></description>
</item>
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